We Are Porsche—Celebrating 75 years

While working at the Petersen Automotive Museum, I had the opportunity to collaborate with Porsche on a major exhibit celebrating their 75th anniversary. The exhibit showcased over 200 iconic vehicles, including the Porsche 356, movie cars from Top Gun Maverick, Cars, and Star Wars, and a replica of the original buck from the first Porsche.

The goal was to create a visually engaging and cohesive exhibit that honored Porsche’s legacy, connected with fans, and enhanced the visitor experience. Additionally, the museum store required exclusive Porsche-branded merchandise to complement the exhibit and provide a unique retail offering for attendees.

I designed wall murals, placards, and biography panels, ensuring a strong and immersive visual identity throughout the exhibit. I also collaborated with Porsche Design to develop exclusive merchandise that reflected the brand’s heritage and innovation, making the exhibit experience more tangible for visitors.

The exhibit successfully brought Porsche’s history to life, captivating attendees and reinforcing the brand’s cultural significance. The exclusive merchandise extended the visitor experience beyond the exhibit, increasing engagement and retail opportunities at the museum store while strengthening Porsche’s brand presence.