Transformers Generations

The Petersen Automotive Museum store had just received a new Transformers action figure, and I was assigned to create a promotional video to showcase its features and attract customers.

My objective was to highlight the figure’s articulations and blaster, ensuring the animation effectively demonstrated its range of motion and interactive elements in an engaging way.

Before starting the animation, I sketched a small storyboard for myself to use as a reference, mapping out key movements and transitions. This helped me plan the pacing and flow of the video. I then used After Effects’ Puppet Tool to animate the figure’s articulations, bringing its movements to life in a smooth and realistic way. This approach allowed me to emphasize the figure’s flexibility and action-packed nature while maintaining a polished visual style.

The final video successfully captured the action figure’s key features, making it more appealing to customers. This project was a fun and creative challenge that not only enhanced my motion graphics skills but also reinforced the importance of pre-planning with storyboards to streamline the animation process.