NBA All—Stars Series in San Francisco

I had the exciting opportunity to work with the Immersive Team at A3 Visual on the NBA All-Star Series in San Francisco, held at the Chase Center and Pier 48, featuring a new mini-tournament format with four teams, including the NBA All-Stars and Rising Stars Challenge winners.

My role was to create large-scale graphics and immersive visuals, including video projections at Pier 48 and a countdown graphic for the Chase Center’s next game, which needed to be prominently displayed at the entrance of the building to engage fans entering and exiting.

I worked closely with the NBA’s brand guidelines to ensure that all designs aligned with their aesthetic and branding. I designed immersive visuals and print graphics that contributed to the overall event experience, combining digital projections with physical graphics to enhance the atmosphere at both locations.

The designs successfully elevated the fan experience, creating an engaging and immersive environment that enhanced both the digital and physical presence of the NBA All-Star Weekend. The event’s coverage, including the ABC report, showcased our work and reinforced its impact. For more information, visit the official NBA All-Star 2024 website: NBA All-Star 2024.