The 29th Petersen Gala — Honoring Chip Ganasi and Bobby Rahal

The Petersen Automotive Museum’s 29th annual Gala, its largest fundraising event, required a strong visual identity to enhance the guest experience and reinforce the museum’s mission and legacy. The event, hosted by Jay Leno, honored motorsport legends Chip Ganassi and Bobby Rahal, bringing together major figures from the automotive world.

I spearheaded the branding and marketing for the event, ensuring a cohesive and visually compelling identity across all materials. This included designing menus, magazines, videos, signage, and other key elements to create a polished and immersive experience for attendees.

I developed a comprehensive set of event materials, aligning with the museum’s branding and the prestigious nature of the gala. Through strategic visual storytelling, I ensured that every design element—from print materials to digital assets—enhanced the overall event experience and engaged attendees.

The event branding successfully elevated the guest experience, reinforcing the importance of the gala as a major fundraising initiative for the Petersen Automotive Museum. The cohesive design approach helped create a seamless and immersive atmosphere, contributing to the evening’s success in celebrating motorsport legends while supporting the museum’s ongoing mission and legacy.