The Road to Pebble Rally — Monterey Car Week

The 2024 Road to Pebble Rally, an exclusive Petersen Automotive Museum event during Monterey Car Week, required a strong visual identity and well-designed marketing materials to enhance the attendee experience and reinforce the museum’s presence at prestigious events like The Quail and Pebble Beach Concours d’Elegance.

I was responsible for developing a cohesive brand identity and designing key event assets, ensuring a luxury motorsport-inspired aesthetic that aligned with the prestige of Monterey Car Week. The materials needed to provide valuable event information while also creating a memorable, collectible experience for participants.

I designed a custom event magazine featuring schedules and exclusive content, along with VIP menus for curated dining experiences. To add a collectible motorsport touch, I created racing-style meatballs for participating cars, inspired by vintage racing numbers. Additionally, I developed event signage to guide attendees, ensuring a seamless and well-branded experience throughout the rally.

As participants traveled from Malibu to Carmel, making exclusive stops, my work elevated the Petersen Museum’s presence with a visually compelling and immersive design. The event branding and materials helped create a polished, high-end experience, enhancing engagement and reinforcing the museum’s connection to the luxury automotive world.