LA Times — 101 Restaurants

The 101 Best Restaurants in Los Angeles, now in its 12th year, needed a refreshed visual identity for its signage and event materials to reflect the year’s updated branding while maintaining consistency with previous designs.
I was responsible for designing signage and updating existing materials, ensuring a seamless yet modern look that complemented the event’s established branding while celebrating Los Angeles’ diverse culinary scene.
I created a custom pattern that integrated with the previous design, providing a cohesive yet refreshed visual identity for the event. My work ensured that all branding elements were visually engaging, polished, and aligned with the event’s prestige.
The updated design successfully enhanced the event’s branding, reinforcing its status as a premier celebration of L.A.’s rich culinary landscape. My contributions helped create a visually cohesive experience, elevating the event’s overall presentation while honoring Los Angeles’ dynamic food scene.