Let’s Glow SF

A3 Visual’s San Francisco office, in collaboration with the City of San Francisco, needed to promote Let’s Glow SF, the largest holiday projection event in the country, through social media videos to boost awareness and engagement.
My role was to produce engaging video content that showcased the event’s animated light installations, live performances, and community initiatives, ensuring a visually captivating and impactful promotion.
I created dynamic social media videos that highlighted the festival’s immersive projections and its role in activating downtown San Francisco. The content also showcased community-driven initiatives, such as the winter coat donation drive, reinforcing the city’s commitment to both entertainment and social impact.
The videos successfully increased awareness and engagement across multiple platforms, drawing attention to Let’s Glow SF and enhancing its visibility as a must-see holiday event while supporting the city’s efforts to revitalize downtown. For more information, visit the official website: Let’s Glow SF.

1080×1920 Social media video— 30 sec.

1080×1080 Social media video— 30 sec.